Isa Beefmasters Books

We are in the process of revamping our store to bring your more products and make it more user friendly. In the meantime, please call (325) 942-8581 or email info (at) to place an order.

Tailwind Both Ways

by Laurence M. Lasater

Lasater Philosophy of Cattle RaisingA witness to the changes in one of America's greatest industries, Tailwind Both Ways charts one cowman's course for professional survival and personal fulfillment.

The exciting journey of a young couple who took "the big risk" of moving to a foreign country to pioneer in the rugged wilds of Mexico, including run-ins with hostile Indians in the 1960s, is sure to capture the reader's spirit of adventure.

From their pioneering on an isolated ranch to marketing cattle nationally and internationally and making sophisticated deals with Wall Street and businessmen on the Forbes International Billionaire list, while surviving the U.S. market crashes of the 1970s and drought of the '90s, this story encompasses a firsthand account of the experiences of this generation's cattlemen.

To look inside the book, click here.

Hardcover with jacket—304 pages—6x9"—80 photos

The Lasater Philosophy of Cattle Raising
Celebrating its 45th anniversary in print!

by Laurence M. Lasater

Lasater Philosophy of Cattle RaisingAs son Laurence tells it in this book, Tom Lasater, a legend in the cattle business, recognized an ecological approach to cattle raising before the word ecology became popular. The Lasater Philosophy is among the all-time best-selling books from Texas Western Press.

When the Denver Post reviewed this book in 1972, it said, in effect, that this is not just a book about cattle, it is a philsophy of life

The Millennium Edition contains an informative new Part II.

To look inside the book, click here.

Millennium Edition/Oct. 2000
Paperback 118 pages—US $20.00


La Filosofia Lasater de la Cria Vacuna

por Laurence M. Lasater
Editor y traductor - Marcos Giménez Zapiola

La Filosofia Lasater de la Cria VacunaEn 1972, cuando el Denver Post comentó la primera edición de este libro, señaló que en verdad no se trataba de una obra sobre ganado vacuno, sino sobre la filosofía de la vida.

Como bien dijo Forrest Bassford, Tom Lasater ha alcanzado el éxito en "la búsqueda de un camino mejor", y su esfuerzo constante ha servido de ayuda a los ganaderos de todo el mundo durante casi 70 años

Para buscar dentro del libro, haga clic aqui.

Tercera Edición/2011
Paperback 118 pages—US $20.00